What does it mean to become Japanese? Can a foreigner or ‘gaijin’ ever fully integrate into Japanese society such that they blend in and are treated ‘normally’? A recent video foray into this tricky topic.

Ii Naomasa is known as the Red Demon. A historic figure and one of the Four Guardians of the Tokugawa in Japanese history. He is best known for his fearsome blood-red samurai armour and nasty habit of killing people over mistakes. That’s the guy I’m set to become in this year’s Spring parade.

How has social media and blogging affected the way companies market in Japan? In this article, I take a look at Consumer Generated Media (CGM) and the way blogs have been utilised by several companies to improve their public relations and then go on relate it to the wider context of marketing in Japan.

At first a faint wail carried by a distant wind, slowly growing louder and louder into a caterwauling song. As the leaves turn yellow and red and the temperature drops, Japan’s 100 year-old Ishi Yaki-Imo Man comes out to play. Video below.

What do you find most unusual, crazy or strange about Japan? That was the question I posed to passionate J-bloggers from around the Internet for the Japansoc July Matsuri. So sit back, savour the summer heat and come and join me as we delve into Weird things about Japan!

Alrighty then. Here are the instructions for the July 2009 issue of the Japansoc Matsuri!

*Update*: The deadline for entries has now passed. You can view the finished matsuri here: Weird things about Japan.

That perennial debate – is it racist to use the word ‘gaijin’ to refer to foreigners? Here is a summary of the multitude of views out there surrounding this thorny issue and my own humble opinion.

I’ve been pondering over this issue so much recently that I feel compelled to write an introspective post. So here are the naive reflections of a young 20-something adult. The topic? Overtime in Japan. With my impending graduation and the possibility of work in Japan, it’s time I faced this troubling problem head-on.

So, as a note-taking session for my exam (today!), I decided to very briefly summarise the positions of major political parties concerned with the textbook revisions in Japan. I’m looking at things from an academic perspective to help clarify where the parties stand, so it is not meant to be uncontroversial.

Illuminations, fashionable restaurants, Christmas cake, KFC, omnipresent Santa Claus avatars, Disneyland and the infamous love hotels. For many people in Japan, Christmas Day in Japan is Valentine’s Day, take two.